SIMON JOHNSON • CREATIVE DIRECTOR

THESUN.CO.UK: IT'S THESUN.CO.UK TIME

We were tasked with launching a new through-the-line campaign for The Sun, with the aim of driving traffic to thesun.co.uk. The campaign consisted of four films, directed by Richard Cantor, which launched during the Britain’s Got Talent Final, one of ITV's biggest primetime media buys, on Sunday June 5th. The full campaign rolled out via TV, digital video, OOH and social channels and was written to drive fame and consideration of thesun.co.uk, Britain’s first choice online destination for news, sport, and showbiz gossip